The Lovable brand was born in the US in 1926 and became a global brand coming to Australia during the 1950's. Known for its cheeky, sexy tone, Lovable advertising campaigns have featured great Australian talents such as Samuel Johnson, Pania Rose and more recently the amazing Jennifer Hawkins. The Lovable philosophy is to bring together beautiful European fabrics and laces, innovative design and a great fit for every woman at affordable prices.
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