The company started in January 2006 by Jonas Pilhage and his wife Helene. Underwear of Sweden stands for affordable every day luxury, inspired by original Scandinavian design principles. The Underwear of Sweden brand prides itself on making women feel special with their luxurious fabrics and impeccable fit. Tired of seeing beautiful lingerie at inaccessible prices, designer Helene Pilhage set out to design underwear that retained the extravagance of other brands but without the hefty price tag, creating underwear that is appropriate for both young and older women, there is something for everyone!
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